Food Technology and Innovation News

The economy is gradually gradually recovering, but how are consumer trends and needs changing and are you ready to meet them now and in the upturn?

The World Food Technology & Innovation Forum 2011 examines the most successful product innovation strategies vis a vis new consumer buying behaviours against the backdrop of the current macro economic environment.

The programme is being put together in consultation with the advisory board, made up key leading experts in food innovation and NPD. Initial topics for the programme include:

• Learn how to target increasingly sophisticated post recession consumers
• Understand the new perception of value
• Communicate true expressions of honesty to fully connect with consumers
• Create food simplicity and communicate the inherent benefits
• Understand the latest health trends and how they will impact innovation
• Strengthen your brand against the private label invasion
• Develop a successful social media marketing campaigns
• Ensure you become a first in class brand and leave the rest behind

If you have any suggestions of what you would like to see covered in the conference programme or would like to join the advisory board please contact Dora Walsh