Programme

For more information or to enquire about potential speaking opportunities at this leading food innovation event,
please contact Dora Walsh, on +44 (0)20 7202 7695.


Day 1, 5th March 2013 (Tuesday)

08:00-08:25

Registration and Morning Refreshments

08:25-08:30

Chairman's Opening Remarks

David Duffy
Director of Innovations
Mom Brands

08:30-09:10

Fully Understanding and Responding to Consumer Trends in Challenging Times

Understanding and working with consumer trends and behaviours throughout the economic crisis

  • Delivering on price and value amidst weak consumer spending and increased competition
  • Capturing consumers with the most effective communication and engagement strategies
  • Creating convenient meal solutions and delivery channels to cater for increasingly time poor consumers

Debbie Robinson
Managing Director
SPAR UK Ltd

09:10-09:50

Using Crowd Sourcing in Marketing Communications - Stimulating Fresh Innovation

Consumer inspired innovation: A branded perspective

  • Technology innovation: Has it changed marketing forever?
  • Mass communication: Are consumers shunning marketing?
  • Get personal: Successfully using social engagement to drive innovation in marketing
  • Innovation: What it truly means to Burts Chips

Leane Bramhall
Marketing Director
Burts Potato Chips

09:50-10:30

Health, Nutrition and Demographics

Case Study: Developing targeted new food products for ageing demographics

  • European innovation partnership on active and healthy ageing
  • Highlighting the six action groups in the EU plan
  • Developing the action group on frailty and functional decline including malnutrition

Inés García-Sanchez
Senior Analyst on Innovation for Healthy Ageing
European Commission, DG SANCO

10:30-12:15

Pre-arranged one-to-one meetings

12:15-12:55

The Need for Conflict Between Marketing and Innovation in Order to Achieve Breakthrough Innovations

•  Background: why this topic? 
•  Ways to describe conflict 
•  Understanding the typical reaction to conflict 
•  What are the specific reasons for conflict between marketing and R&D?
•  Understanding the importance of conflict for breakthrough innovations 
•  How to create and manage the right conflicts 
•  Examples and results in MOM brands

David Duffy
Director of Innovations
Mom Brands

Effectively Combining Nutrition Science and Innovation

Moving away from medicalised approaches to health food innovation

  • Understanding and successfully responding to the consumer attraction for health and nutrition
  • Avoiding over medicalised health claims which consumers don’t want
  • Successfully combining nutrition science and innovation in new product development
  • Effectively communicating the health agenda to health conscious consumers

Patrick Lesueur
Nutrition Research R&D Director
Unilever Research

12:55-13:55

Networking Luncheon

13:55-14:35

Product Lifecycle Management Workshop

Product Lifecycle Management in the Food and Beverage Industry: Integrating Sustainability into Product Development

 

  • Discussing the meaning of PLM in the food & beverage industry
  • Understanding the product virtualisation concept
  • Sustainability: a trend or a buzzword?
  • Case study: How Nestlé has partnered with Selerant to develop an EcoDesign tool which will optimise the environmental performance of its products

Massimo Antoniello
Professional Services Director
Selerant

Food Ingredients Workshop

Better Targeted Brands, Faster to Market

A unified approach to avoid the commoditisation trap, combining innovative ingredients and brand development

In the context of health claims legislation, using innovative ingredients and health benefits platforms, tied together with the scientifically proven FourFactors brand development and healthy marketing strategy, we will show how you can develop exciting, differentiated and valuable healthy products. We will illustrate the process with a thought provoking case study on a highly successful product launch.

John Dobson
Market Development Manager
DSM Nutritional Products Europe Ltd

Sam Waterfall
Senior Partner
Healthy Marketing Team

14:35-15:55

Pre-arranged One-to-One Meetings

15:55-16:35

Ingredients Workshop

How Application Brings Value to Innovation

SODA-LO™ Salt Microspheres: A salt reduction case study

  • Defining the role that food science and technology plays for the needs of the increasing world population looking for affordable, safe, sustainable, nutritious, healthy and great tasting food
  • Remaining sensitive to customer and consumer challenges
  • Showing how innovation created through customer partnerships is a driver for sustainable growth
  • Demonstrating how open innovation was applied to accelerate the launch of SODA-LO™ Salt Microspheres
  • Developing application capabilities with ingredient design via culinary and sensory expertise to create a unique customer solution for sodium reduced products

Luis Fernandez
Vice President of Global Applications
Tate and Lyle

Bio-Medical Technologies Workshop

New Technologies for Anti-Ageing and Beauty Food

  • Discussing scientific credibility, regulatory pathways and customer appeal
  • Defining the targets for anti-ageing food
  • Is beauty a science? How to measure skin health
  • Exploring new technologies for anti-ageing nutrition
  • Case study: Converting fat food matrixes into lipid lowering and weight management products. Gain a preview of an innovative product which is being launched in spring this year

Ivan Petyaev
CEO
Lycotec

16:35-17:15

Building Innovation into Packaging and Product Design

Designing packaging to minimise waste, maximise impact and enhance brand values

  • Combining packaging innovation with your environmental strategy
  • Understanding how to use packaging to attract increasingly conscious consumers
  • Successfully reducing waste whilst enhancing brand values

Michael Gell
Product and Packaging Design Programme Area Director
WRAP - Waste Resources Action Plan

Understanding the Role of Functional Food for Innovations in the Health and Wellness Market

  • Generating the science and technology as the basis for successful innovation in the global food market
  • Science and innovation as one response to population demographics and societal concerns
  • Earning money with science and innovation

Jens Bleiel
CEO Food for Health Ireland
University College Cork

17:15-17:55

Achieving Super Premium Product Development Success

Developing a successful super-premium range whilst capturing a broader range of consumers

  • Differentiating the super premium brand whilst also making it available to wider consumers
  • Introducing “step-down” versions to target customers trading down 
  • Using "step-down" versions to avoid competition with private labels and standard brands
  • Using the same brand to establish a position within two different consumer segments

Patrick O'Flaherty
Co-Founder at RDA Organic
RDA Organic

17:55-18:00

Chairman's Closing Remarks

David Duffy
Director of Innovations
Mom Brands

18:00-19:00

Networking Drinks Reception

19:00-22:30

NETWORKING DRINKS RECEPTION AT THE GUINNESS STOREHOUSE


Day 2, 6th March 2013 (Wednesday)

09:00-09:35

Registration and Morning Refreshments

09:35-09:40

Chairman's Opening Remarks

David Duffy
Director of Innovations
Mom Brands

09:40-10:20

Understanding Global Food and Beverage Trends and Insights

  • Innovation from emerging markets: approaches to business that challenge traditional strategies
  • Looking at new product development and marketing from entrepreneurs through to multinational corporations
  • Overview of Stylus' recent reporting and research into innovations within the global food, beverage and hospitality industry

Catherine Bedford
Director
Stylus

10:20-11:00

Implementing Pure Outright Disruptive Innovation Strategies

Case study Mars: Delivering Disruptive DNA Products into a Food Environment

  • Developing a five year collaborative programme working with academia and companies
  • Conducting research to unlock genetics and then developing personalised care solutions according to specific genetic information
  • Delivering disruptive DNA products into a pet care environment in the long term context of tailored nutrition
  • Revealing the heritage of mixed breed dogs to enable behavioural interpretation by owners
  • Preserving the health and diversity of pure bred dogs

Paul Jones
Technical Innovation Leader
Mars Inc.

Health and Wellness Innovation

Capturing new consumers by successfully innovating in the growing free from and gluten free category

  • Innovating in new growth markets and catering to new consumer demands
  • Achieving fresh innovation in the gluten and dairy free category
  • Developing higher fibre, protein rich and lower calorie gluten free products to achieve product differentiation from other gluten free offerings

Markus Belz
Head of Research & Development
BFree Foods Ltd

11:00-11:30

Morning Refreshments

11:30-12:10

Innovation Workshop

Innovation in Ireland's food industry

 

The agri-food sector is vitally important to the Irish economy and is the largest indigenous industry. Over the last two decades, the Irish government has supported the development of research capability, critical mass and capacity through various funding methods. This session will describe these capabilities and look at how a major food ingredients company carries out its innovation activities in Ireland.

  • Understanding research priorities in Ireland and the food industry:
    - Food and health
    - Manufacturing competitiveness
    - Sustainable food production and processing
    - Processing technologies and novel materials
  • Food research in Ireland: Showcasing the main centres and activities, and Industry-Academic Centres
  • Understanding the challenge of ensuring that R&D and Innovation are optimally deployed for economic growth
  • Demonstrating state support in Ireland for innovation
  • Case Study: An insight into Glanbia’s innovation platform

Christian Stafford
Senior Commercialisation Specialist, Food & Lifescience Commercialisation
Enterprise Ireland

David Butler
FDI Manager (Food)
Enterprise Ireland

Dr Colm O’Brien
Senior R&D Manager
Glanbia Ingredients Ireland Ltd

12:10-12:50

Successful Packaging Innovation Strategies - Achieving Product Success

Achieving success in product and packaging

  • Fully understanding packaging innovation requirements to achieve product and packaging success
  • Implementing the most effective strategies for both packaging innovation and successful distribution

Torkel Bergengren
Packaging Development
Arla Foods AB

Strengthening the Intrinsic Goodness of Products

Understanding how we perceive ‘naturalness’ and how to communicate the health agenda

  • Replacing the things consumers can’t pronounce with the things they can
  • Enhancing confectionary permissibility

Adrienne Jones
Contracts and Innovation Partnerships Manager
Nestlé

12:50-14:10

Networking Lunch

14:10-14:50

Exploiting Growth Opportunities Through Innovations in Health Food Product Development

Capturing new growth opportunities by developing successful natural product lines

  • Understanding and responding to consumer needs in the health arena
  • Successfully catering for increasingly health conscious consumers
  • Making profitable new products

Lianne van den Bos
Research Analyst
Euromonitor

14:50-15:30

Incorporating Predictive Analytics as Part of the Innovation Process

Barry McIntyre
Lecturer Predictive Analytics
Trinity College Dublin

15:30-15:35

Chairman's Closing Remarks and Close of Conference

David Duffy
Director of Innovations
Mom Brands

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