• Background: why this topic? • Ways to describe conflict • Understanding the typical reaction to conflict • What are the specific reasons for conflict between marketing and R&D? • Understanding the importance of conflict for breakthrough innovations • How to create and manage the right conflicts • Examples and results in MOM brands
A unified approach to avoid the commoditisation trap, combining innovative ingredients and brand development
In the context of health claims legislation, using innovative ingredients and health benefits platforms, tied together with the scientifically proven FourFactors brand development and healthy marketing strategy, we will show how you can develop exciting, differentiated and valuable healthy products. We will illustrate the process with a thought provoking case study on a highly successful product launch.
The agri-food sector is vitally important to the Irish economy and is the largest indigenous industry. Over the last two decades, the Irish government has supported the development of research capability, critical mass and capacity through various funding methods. This session will describe these capabilities and look at how a major food ingredients company carries out its innovation activities in Ireland.
Understanding research priorities in Ireland and the food industry: - Food and health - Manufacturing competitiveness - Sustainable food production and processing - Processing technologies and novel materials
Food research in Ireland: Showcasing the main centres and activities, and Industry-Academic Centres
Understanding the challenge of ensuring that R&D and Innovation are optimally deployed for economic growth
Demonstrating state support in Ireland for innovation
Case Study: An insight into Glanbia’s innovation platform